Film posters

 Thursday, 12th June 2025

The big 5 major Hollywood studios are:

• 1 - Universal pictures
• 2 - Paramount pictures
• 3 - Warner bros
• 4 - Walt Disney studios
• 5 - Sony pictures

The main aim of a film marketing campaign is to advertise a movie or film in a way that will draw the most attention of the public and spark interest 

Marketing techniques typically used when advertising films are posters, trailers/ teasers, events or ads, and even billboards.

A film poster needs to convey what the genre, or theme a movie is about and what characters may be included in that film.

The second poster is a teaser poster to avatar, and the first one is the theatrical poster, the teaser poster is to create interest in the film as a help to advertise and create conversation about the new film that is to come out. However the theatrical poster shows what character's and adds more information as to what is included in the film or about what the film is about.

A recent movie franchise is avatar the way of water

Do Now

1 - A large company that owns other companies

2 - Convergence is the use of two brands collaborating to promote one another's product eg Fortnite             and my hero academia

3 - synergy is the use of combining multiple media platforms into one 

4 - Personal identity, information, social interaction, entertainment

5 - anything that helps to promote a film 

Film posters - to analyse film posters set texts

Formal and tidy 

The film was produced by the british company EON (everything or nothing) Productions and distributed in Uk cinemas by Universal pictures. No time to die is available to stream on amazon prime. No time to die the James bond film that was released in the UK on 30th September 2021 

Main image 

James bond - male - larger than everyone else - makes him more important - 3 men 3 women- equal gender importance - important characters - men larger implying importance

James bond the male leading role is significantly larger than all of the rest of the characters, 3 men and 3 women are shown in this image signifying gender equality however the male roles appear to have larger images signifying more importance in their roles.

Credit block

Production, distribution companies, no actor names as the characters name is bigger than the actor (common knowledge is assumed to know James bond) also prior knowledge that Daniel Craig is bond due to previous films.

Mise en scene

Costume professional and mature to ft tone and audience - serious expressions imply serious tone with tension to be taken seriously not funny - multiple settings city / rural / mountain / flaming car connotes action and danger with fast paced exiting scenes

• Release date
• Late due to covid - No time to die the James bond film that was released in the UK on 30th September 2021 

• Logos 
• 007 - his name / identity - audience knows it 

• Genre
• action, setting, and different locations. Guns and weapons - fighting - car chase - motorbike 

• Colour palette 
• Blue - cold vs warm colours contrasts 

• Typography 
• futura black - modern - bond still relevant

Intertextual - refers to another media 

• The hero - Bond
• the villain - Safin
• the helper 
• the princess - Nomi 

Thursday, 19th June 2025

Do Now

1 - the relationship between texts 

2 - a story Narrative

3 - props used 

4 - How type is made to look and or be designed 

5 -  type of film

Film poster and representation - analyse film posters

Extremely physically fit or well built - hero 

Well dressed and sophisticated - spy 

c ) the layout of the no time to die poster portrays the importance of characters within a hierarchy of size and how large they are displayed on the poster. James bond is displayed as the largest element of the poster representing his importance over the other characters implying that he is therefore dominant and the main character. However the ratio of men and women on this poster is an equal 3 women and 3 men, however the men typically seem to have a higher importance as that are larger than the women 

James bond historical masculine stereotype - strength, skill, independence

Craigs bond is not as sexist and overly stereotypical - modern masculinity as his bond is older, more thoughtful and shows signs of vulnerability

'bond girls' are beautiful but irrelevant love interests for bond they are insignificant to the plot and narrative and are usually disposable 

Ethnicity has been being presented differently through the years becoming more positive 

Nomi being the new 007 was reported prior to the film release 

only 3 guns and not threatening in the poster as the ASA state that violence shouldn't be glamorised

Led to minority of racists trolling the actor Lashana Lynch online

Stereotype - how a group of people is represented due to the 'typical' behaviour of a group of people cliche 

Representation of gender 

• 3 men 3 women men are larger than women making them seem more important
• strong independant women with weapons

Representation of ethnicity

• Mostly white
• Nomi is black
• non equal ratio or representation
• positive ethnicity representation

Representation of age

• Middle aged 
• James bond is the oldest - wiser - serious 
• in control age is wisdom 
• age is positive

Representation of sexuality

• Paloma is sexualised due to her outfit
• stereotype of normality of sexuality 
• attempting to normalise the typicality of heterosexuality

Thursday, 26th June 2025

Do Now

1 - Bond is the largest representing him as the most important in the film poster

2 - That they may be less important but are capable of looking after themselves

3 - little variety with only one woman of colour out of the 6 main character's although she is                         represented as very strong and capable 

4 - older, wiser, in control, calm

5 - propp

MWTGG (man with the golden gun) film poster and media language analysis

• Released in 1974
• The film was made was an established 7 million dollars budget and grossed over 97 million at the world wide box office
• 1973 energy crisis, causing an oil crisis 
• Moore's second appearance as James bond
• Martial arts as a film genre was extremely popular 
• artwork and illustration by Robert McGinnis
• It was based on a book by Ian Flemming, and produced by EON 

1 - they have used a montage of images to show all of the locations and dramatic scenes that are included in the film 

2 - His suit connote his wealth status and power, his gun connotes that he is violent and powerful and his facial expression remains serious to emphasise how serious he is

3 - the connotations of the golden gun are wealth and violence / unknown dont know the holder of the gun

4 - who has the golden gun / how James bond behaves in the film / does he win

PROPP

Hero - james bond

villain - the man with the golden gun

princess - two random women

Thursday, 10 July 2025

Do Now 

1 - Bond is represented as important, large, and bold 

2 - The females are all represented as very weak and as a object to look at 

3 - Ethnicity is very stereotypically represented 

4 - Age is represented as serious, smart, formal 

5 - Hero, Villain, and princess

MWTGG Film poster representation analysis 

The representation to me of a black suit is smart, professional, well mannered, educated 

The representation of a power plant for me is power

The representation of the colour gold is wealth, money, 

Stereotypes of minority ethnic groups 

• To be pitied
• Laughed at (clown)
• To be exotic or dangerous

Stereotypes - Race is stereotypical alongside the representation of gender, male hierarchy, power and violence in masculinity - able to protect 

Representation of gender - females are sexually objectified and dressed up with makeup seeming like they way be character's that might need saving. Men are represented as powerful

Representation of ethnicity - we can see that there is a comedic character of ethnicity to be laughed at or the joke alongside women doing judo and sports possibly presented as not made for them - act of defiance - exotic 

Representations of issues and events - Events like a large blackout are represented with power plants alongside harsh conditions like harsh war torn areas with people only being able to move around on a manual boat - representation of social and economic issues 

Feminist perspective - male gaze theory - Women are presented as sexually objectified objects to be looked at on the poster

The film poster uses images to create meaning through the large variety of hand drawn illustrations demonstrating large amount of action and scenery that will be covered in the film, This can be seen in the image of a power plant when at the time there was a large fuel and power crisis a very relevant and economic issue Which creates the impression that it is not only action filled but fuelled with relevant topics and cultural representation of thee time.