C1 Advertising

Tuesday, 25th February 2025

Do Now

1 - There are 2 media exams

2 -  the overall mark of the two exams are 70%

3 -  Component 1 is worth 35% 40%

4 - The main purpose of media is to educate, inform, and entertain? to make money

What is advertising?

The main aim of advertising is to bring attention to a product, service or issue.  

Depending on what type of campaign, it may also

• Raise awareness
• Inform and educate
• Persuade audiences
• Create a unique selling point 
• (what makes this different from all the others - USP)

The two types of advertising

• Commercial
• Non commercial

Commercial advertising aims too sell a product to an audience to make money it does this by releasing enticing adverts to draw customers in and buy their product. However, non-commercial advertising aims to bring awareness or make change, it does this buy creating adverts that are thought provoking and interesting to create an opinion within the audience and often create change. or raise money for charity.

The main aim of advertising is too persuade an audience to buy a product or service, spread a view and make change, or bring awareness to a particular topic

Codes & Conventions

Advertising codes and conventions - The expected elements that will be included in products from particular media forms and genres

Technical codes - what techniques have been used

• Camera shot or angle
• Lighting
• Editing

Visual codes - what it looks like (mise en scene)

• Colour palette
• Costume, hair & make up
• Gesture codes & expressions
• Setting / location
• Props

Language codes - what it says

• Formal/informal
• Specialist lexis (words)
• emotive language
• Use of imperatives (commands)
• Linguistic devices: aliteration, personification, metaphor

Layout - how visual elements are arranged on a page.How they have been combined and which are more prominent

Design - the visual & technical elements that contribute to the style of a print product. (Often typography, colour & image)

Images - photographs, illustrations & graphics. Type of image, placement and choice of foreground & background.

Typography - Font style & size (serif or sans serif) Can link to brand identity or communicate additional meanings.

Anchorage - the way the written text is used to 'anchor' or secure the meaning of an image.

Narrative - the 'story' constructed through the text and images

Mode of adress - how the product communicates with the audience. Can be formal or informal. Could use direct mode of adress to engage.

Tuesday, 4th March 2025

Do Now 

1 - To promote a product in a way that gains customers (makes money)

2 - How a brand looks, quality, profit, gain customers Create a USP or to raise awareness

3 - Commercial advertising is advertising products to make a profit 

4 - Charities could use non-commercial advertising

5 - Codes and conventions are expected elements that will be included in products

Codes and conventions of print advertising

In addition to the main C&C discussed, there are some specific to print adverting

They vary depending on the genre and purpose of the advert.

What would you expect to see on a print advert?

The product is likely to include:

• Name of the brand/product
• Logo
• Slogan
• Specific details of USP/product or service

.

The main aim of this commercial advert is to sell a story or a lifestyle to gain profit

the print codes and conventions are the product is being conveyed as a luxury with a story behind it, the product is in the centre of a page being shown off. 

This product is soft sell using wordplay?

The main aim for this advert is to raise awareness to the danger of guns in the US and the neglect of laws.

The prints codes and conventions are the use of a central image, short but persuasive text, and a long lasting brand identity

This is hard sell using emotive language and facts and information

Advertising language makes use of:

• Facts & information
• Persuasive language (hyperbole especially)
• Imperatives
• Emotive language
• Wordplay and puns

Tuesday, 11 March 2025

Do Now 

1 - When they promote a lifestyle or values

2 - A main image and persuasive text

3 - Information and persuasive language

4 - wordplay hyperbole

5 - Slogan Repetition

 

Intertextuality 

Modern adverts often make references to other media products, perhaps from other media forms or genres, that audiences can identify. This helps too communicate a message quickly and memorably.

Historical adverts 

• Many early 20th century adverts were found in newspapers
• They were small and emphasis was on the text with only simple line illustrations
• They were often in black and white or with just one added colour 

Coca cola advert 1960s

The narrative to the product coca cola is extremely inclusive and wide use welcoming people of all classes, although through the scene the advertisement has set, it connotes that mainly wealthy people can afford coke or that coke is a luxury product. The red, black and red colour palette also connotes wealth, romance and luxury aligning with the structure of this magazine. The logo is in a large red circle on the bottom left hand side of the advertisement stating drink coca cola in bold, ultimately showing off the brand name and identity                                                         

Historical advert set text 

 

Tuesday, 25th March 2025

Do Now

1 - Quality sweet chocolates are made by Mackintosh's

2 - 

3 - The quality street characters were based on 

4 - Quality street chocolates were aimed at anyone who could afford them, as they were targeted at                families after the war

5 - The persuasive technique of language used is an exclamation 

Tuesday, 1 April 2025

Do Now 

1 - Representation is the way in which something or someone is presented as a generic whole

2 - The quality street advert was was published in the 1950s

3 - Women were portrayed as a mans item in the 50s used only to serve and please him (housewives,           inferior, powerless ect...)

4 - Quality streets were not aimed just for the wealthy they were aimed at families and people who                could afford them after the war 

5 - Delicious is repeated throughout the advert (quality street)