C1 Film

 Thursday 13th February 2025

FILM INDUSTRY

Research of key terminology and context surrounding the film industry 

Franchise - a series of films that have the same or similar titles and are about the same characters. or a business whereby an the owner licenses its operations - along with its products, branding, and knowledge - in exchange for a franchise fee

distributor - a person responsible for the marketing of a film (the company that markets and organises the distribution of a film)

Hollywood major - A large film production company that dominates Hollywood

Teaser - a short trailer and a form of teaser campaign advertising that focuses on film and television programming

Montage - the editing technique of assembling separate pieces of thematically related film and putting them together into a sequence

Ensemble cast - one that compromises many principal actors and performers who are typically assigned roughly equal amounts of screen time

Tentpole film - a program or film that supports the financial performance of a film studio, television network, or cinema chain. (A very high budget film which is expected to be very successful in order to support smaller, riskier productions)

High - concept - a premise-driven film with a unique, compelling, and attention grabbing hook that sets it apart from similar films

Enigma - this refers to when clues are dropped but no clear answer is given making the audience want to know more

The big 5 major Hollywood studios are:

• 1 - Universal pictures
• 2 - Paramount pictures
• 3 - Warner bros
• 4 - Walt Disney studios
• 5 - Sony pictures

The main aim of a film marketing campaign is to advertise a movie or film in a way that will draw the most attention of the public and spark interest 

Marketing techniques typically used when advertising films are posters, trailers/ teasers, events or ads, and even billboards.

A film poster needs to convey what the genre, or theme a movie is about and what characters may be included in that film.

The second poster is a teaser poster to avatar, and the first one is the theatrical poster, the teaser poster is to create interest in the film as a help to advertise and create conversation about the new film that is to come out. However the theatrical poster shows what character's and adds more information as to what is included in the film or about what the film is about.

A recent movie franchise is avatar the way of water

James bond 

Ian Fleming wrote James bond and was based on individuals he met during his time in the Naval Intelligence Division, and admitted that Bond was "a compound of all the secret agents and commando types I met during the war" 

There is a total of 25 films that have been produced over the years 

Thursday, 27th February 2025

Do Now

1 - A franchise is a series of films that have the same or similar titles and are about the same characters

2 - A distributor is a person responsible for the marketing of a film

3 - A hollywood major is a large film production company that dominates Hollywood

4 - A teaser is a short trailer and a form of teaser campaign advertising that focuses on film and television programming

5 - A tentpole film is a program or film that supports the financial performance of a film studio, television network, or cinema chain. 

Film industry - exploring the process of film making

Production - the process of creating something then creating it to be published to an audience

Distribution - the way in which a process to shipped across different places and spread around

Marketing - the way in which a product is promoted or placed for customers to see

exhibition - a convention displaying a product or having an event to promote a product

Some big film companies (conglomerates) will complete all three processes for a film

This is known as vertical integration

For example

• 1 - Warner bros produces it
• 2 - Warner bros distributes it and markets it using it Time Warner Companies (companies owned          by warner bros)
• 3 - Warner Village cinemas get the first rights and a longer time window to show it than other              cinemas

Production

Pre-production - Planning a film where you create a vision for your film, and secure all the resources you will need to complete your film e.g. actors, people to film, a budget, props....

Production - Producing  the film to match your vision

Post-production - Where you put all the pieces of your film together including editing, colour grading, and visual effects to turn the raw footage into a finished film.

Producers have too

• Secure funding by convincing investors that a film would be successful
• Secure the rights to a screenplay
• Manage crew, cast, and directors
• Manage equipment, locations and schedules
• Manage any problems that occur

Because there is so much to do, most films have an executive production team who delegate specific production jobs to other production companies

• The executive production company for no time to die is Metro-Goldwyn-Mayer, Universal pictures, B25, Eon productions and Danjaq
• They are a part of a conglomerate
• No time to die has high production values
• No time to die was also produced my MGM
• They were all copyright holders in the production
• The budget for the production was 214 million and 
• It was made in Italy, Jamaica, Norway, the Faroe islands and London
• It took the film 10 months in march - december 2019

Thursday, 13th march 2025

Do now

1 - A distributor is a person responsible for the marketing of a film

2 - Universal

3 - Amazon

4 - 2020

5 - December 2019 September 2021

Marketing and Promotion

The delayed release of no time to die meant that the team behind the movie suffered many issues,  releasing up to date marketing and losing a large quantity of produced marketing product meant that the production for the film would be more costly and lengthy. The distribution company had too pay more money for the investment of new marketing and new resources in the film to keep it up to date and fresh, whilst alongside trying to keep the excitement for the movie that was long lost due to over a years delay. In the film there were many elements of the film that had to me re made and edited to seem more up to date with the latest technology and standards of consumers. This particularly affected the producers due to the medias lost excitement of the film and trying to regain the new flow on time for the movie to be successful. 

No time to die has marketed with companies like, Aston martin, Heineken, land rover, and omega with many supplying products for the company to film with subtly promoting their product.

No time to die had its world premiere at the Royal Albert hall in London on 28th September 2021, and was released in cinemas on 30th September 2021 in the UK and on the 8th of October 2021 in the US in 2D, realID, 3D, 4DX, screenX, Dolby cinema and IMAX 

Soundtrack by Billie Eilish on Interscope (owned by universal) - 'star appeal', synergy and convergence

Thursday 20th March 2025

Do Now

1 - The way in which a film is promoted or put on the market for people to access

2 - Covid delayed the release of No time to die 

3 - Many brands promoted the film with their products e.g. Aston martin

4 - Billie Eilish created the soundtrack

5 - The soundtrack was promoted by Bauer radio

Circulation and regulation

circulation is the process of exhibiting showing) the film across a range of different media platforms

stages of exhibition by order

•  cinema release
•  DVD release, pay per view (PPV) video on demand (VOD) - (recently DVD and PPV/VOD have been released simultaneously as audiences are becoming more demanding and turning more to digital download
• 'free to air' television (available on standard TV channel for free for the viewer

1. No time to die was in Uk cinemas for a month
2. No time to die made 774.2 million in the box office
3. On DVD it was a month after cinema releasee, digital download a month after cinemas
4. It was free to air in the UK, on ITV on new years day 2023
5. It was available on PPV, AppleTV, Google play, Amazon prime and Youtube
6. Yes it was very successful

Regulation 

bbfc 

• U - suitable fo all
• PG - parental guidance
• 12A - Cinema release suitable for 2 years and older with an adult 
• 12 - videos release suitable for 12 years and older
• 15 - Suitable only for 15 years and over
• 18 - suitable only for adults
• R18 - 18 years and older

No time to die was an 12a film in the cinema due to the company wanting to make more money from a wider age category being brought in by parents. (And a 12 on DVD for moderate violence and infrequent strong language)

The financial benefits for this age classification is that it creates a wider age target range fir not only cinemas but for over watcher consumption on all media forms of the film.

Thursday, 3rd April 2025

Do Now

1 - An industry is a division between products and services  Varied collection of organisations

2 - We have studied gaming, radio and the film industry

3 - An audience is who is viewing/consuming a product

4 - The archers audience we have studied ABC1

5 - 1 mark per minute 

EON productions are the main producers of no time to die 

Media convergence is the process in which multiple media technologies are brought together into one computerised device. For example, smartphones can do the jobs which newspapers, GP'S and telephones used to accomplish separately.

A conglomerate company that owns other companies involved in media. (1 mark) Then add a further example of benefits of being a conglomerate in terms of profit and control. (2 marks)

T1 - focus on more areas of marketing (question 3d)

The film industry markets a film through the use of the soundtrack to appeal to the audience. This creates a wider appeal and audiences as it uses a different platform to interest the audience. An example of this can be seen in NTTD through the use of Billie Eilish who released the title track for the film. As an already established artist with a younger audience she created a wider appeal to the audience. In addition the week prior to the release of the film Bauer radio dedicated a whole statin to Bond music over the years. This wide marketing of Bond music meant that the film was further promoted to the audience that may not have accessed the other marketing material. those who are attracted to the new music or the nostalgic element of the previous bond music were targeted though the use of the soundtracks past and present.

for example #freehelen was a domestic abuse story that drew plenty of positive attention within the media with communities donating to charity and hosting tea  'parties' to rase money. ect....

4c)

DEL structure

D - 

• Describe character profiles
• podcasts and omnibus 
• social media links  and discussion forums

E - 

Give an example of a character's information and how this can appeal to the website user.

L - 

link back to personal identity and how this appeals to the audience 

Thursday, 24th April 2025

Do Now

1 - Circulation is showing the film 

2 - Exhibition is cinema, DVD, Free to air TV

3 - NTTD was in the cinema for 1 month

4 - The age classification for NTTD was 12 and up with a parent or guardian

5 - To secure a wider/younger audience but not put off adults.

Audience appeal

Uses and gratification theory

• Personal identity
• Information
• Entertainment
• Social interaction

An active audience makes choices 

Personal identity

Media products allow audiences to find role models and other people with similar values.

Use of media to reinforce personal values by coming closer to similar and desired people or products.

Information

Any information can be learned through different forms of media 
People can acquire information, knowledge, and understanding through media products
The media keeps people informed with current events 
Media allows people to gain an insight into other peoples lives 

Entertainment 

Use of media to escape the humdrum of their boring everyday lives

Access media forms to forget about worries sand troubles for a while (escapism) 

Social interaction

Media products allow audiences to find role models and other people with similar values 

Media products allow audiences to break down barriers of time and distance to communicate with others.

The theory of uses and gratification identifies entertainment as appealing to the audience due to the enjoyment people get whilst playing it. Not only is gaming fun but an escape from reality and all of your problems and struggles. With a wide market you can play whatever you enjoy whenever with all the different platforms and games creating a wider world of things to do and spend time on. For example games like Fortnite are played due to the excitement and rewarding victories you archive creating a sense of pleasure and adds a large appeal. Therefore proving that people play games due to the aspects of entertainment and enjoyment in their everyday lives.

Thursday, 1st May 2025

Do Now

1 - Personal identity - Someone may relate or align with a character or theme in a media product

2 - Information - Someone may gain information from using a certain media platform

3 - Entertainment - People use different media for enjoyment or because they like it

4 - Social interaction - People get to interact with others through the media 

5 - To complete an exam response you use DEL

Audience appeal - applying U&G to NNTD

Entertainment - watching the film (describe) - Lots of action like driving and car chases (E.g.) - Entertaining can be an escape to reality (link)

An audience may fine no time to die entertaining due to its action packed scenes with car chases and driving we may not see in a real perspective. Not only is this just too watch for joy but may be an escape prom reality due to the unrealistic elements and scenes.

Marketing methods

• Film posters - entertainment
• Film trailers - entertainment
• website - information
• merchandise - Personal identity
• Billboards (bus stops/busses) entertainment
• Sponsorship - information

The theory of uses and gratification identified entertainment as appeal to the audience because of the action and exiting scenes features at a fast pace in the trailer, similarly the scenes that are seen in the trailer and nit real and cannot be remade creating a sense of escapism from reality. We can see this is the no time to die trailer when we see the car-chases, crazy jumps from bridges and Windows being smashed to raid a building. This shows that the gratification theory apples to no time to die  

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